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Benvenuto in "Business English for Advanced English Speakers
This group is in English. Practice and share Business English advice with professionals across all industries.
Categoria:Business
Lingua: English
Iscritti: 10215
Responsabili: Larissa (Administrator) e samantha

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 What's in a name? If you're in business, the name of your company is probably one of your most valuable assets. An effective name is one that establishes a strong identity and describes the type of business you're conducting.   It's the first impression the public will have of your growing company. Today, coming up with a good business name is more difficult than ever because many of the best names have already been trademarked, but it’s crucial to creating a memorable business image. The name you choose can make or break (=mean the success or failure of) your business!

 

Start by deciding what you want your name to communicate. To be most effective, your company name should reinforce the key elements of your business.

 

The more your name communicates to consumers, the less effort you must exert to explain it. Specific names make sense if you intend to stay in a narrow niche (=creating the same products in the same place) forever. However, if you have any ambitions (=plans, goals) of growing or expanding, you should find a name that's broad enough to accommodate your growth.

 

Descriptive names tell something concrete (=solid, real, tangible) about a business--what it does, where it's located and so on. Suggestive names are more abstract (=intangible, conceptual), and they focus on what the business is about. Would you like to convey quality? Convenience? Novelty?

  • Choose a name that appeals not only to you, but also to the kind of customers you're trying to attract.
  • To get customers to respond to your business on an emotional level, choose a comforting or familiar name that conjures up pleasant memories.
  • Don't pick a name that's long or confusing.
  • Stay away from cute puns that only you understand.
  • Don't use the word "Inc." after your name unless your company is actually incorporated.
  • Don't use the word "Enterprises" after your name; this term is often used by amateurs.

 

What do you think are some good business names?  What else do you think is important when choosing a business name?


 By attending business meetings, participants get a chance to learn new information and interact with peers and leaders in their field.

 

Create a great agenda.

 

The agenda should be focused on a single theme and not overwhelm (=be too much for) attendees.

 

Be sensitive to the calendar and clock.

 

Despite the best agenda, event attendees have preferences as to when they want to attend such programs and when they cannot.

  • Attendees prefer morning schedules for seminars.
  • Attendees prefer appreciation events immediately after work.
  • Tuesdays and Thursdays are popular meeting days.
  • Avoid holding meetings on Fridays if possible.
  • Avoid scheduling meetings on holidays and the eve of holidays.
  • Be sensitive to attendee travel requirements for the event.

 

Start on time and finish on time!

 

Identify a unique and convenient location.

 

Select a venue (=location for the meeting) that is easy to get to, and where attendees will enjoy themselves.

 

Compile an appropriate guest list.

 

Successful meetings have a specific topic and target audience for that message.  Don’t open the meeting to the masses – invite those who will benefit from and enjoy the event.

 

Invite, invite, invite.

One of the keys to achieving attendance to your meeting is by inviting people early, and continue reminding them about the event even if they have confirmed attendance.  Call every guest on the phone to extend a personal invitation.

 

Establish a reputation for delivering excellent programs.

Everyone has attended good conferences and bad conferences, and the same holds true for seminars and other appreciation events. If people like the last even they attended, they’re more likely to attend the next.

 

Send follow up communications and thank attendees.

Because people attend meetings to gather new information, many attendees appreciate receiving additional handouts and materials that may have been referenced by presenters and other folks within your organization. It is an excellent opportunity to share that information with follow thank you messages to those who attended the event.